September, here at Anthony's, is a very special month for us. For every new vehicle that we sell, a warm winter will be given to a child in need. So if you are considering the purchase of a new 2014-2015 vehicle, now would be a great time to make the move. With your help, another needy child will receive a warm winter coat. Together we can all make a difference! Click on the picture above to find more information on the Auto Dealers Caring for Kids Foundation.
Did you know that one in seven children in the Philadelphia area lives in poverty? Did you know that the federal definition of poverty is a family of four living on an annual income below $23,700? In Pennsylvania, 500,000 children currently live in poverty, without the daily essentials most of us rely on, including a warm winter coat.
Driving Away the Cold was designed to ensure that financial classifications do not define the lives of these children. It's a unique program with the simple mission of giving new coats to underprivileged children who would otherwise not have them. The gift of a new coat warms the body and soul of a child in need. It can supercharge the recipient's self esteem and helps him or her to arrive to school warm, ready to learn and to receive two hot meals. It reminds that child that he or she is important.
Each year, the Auto Dealers CARing for Kids Foundation jump starts this initiative with thousands of new, child-size coats. To help even more, 175 local new car dealers have teamed up with their Foundation to contribute thousands of additional coats. Last October, our Foundation distributed 31,302 new coats! Because the need is so great, for 2014, we're hoping to give at least 37,000 coats. To help us reach our goal, we're asking all professionals involved in Philadelphia's retail automotive market to support our efforts. Every new coat directly impacts a child in need all winter long.